POSB
Neighbours first,
bankers second

We brought back the iconic POSB National School Savings Campaign in conjunction with SG50. The original campaign, which was introduced in 1969 and ran through the 1970s and 80s, is remembered fondly by many customers. The deposits generated then helped fund the economic growth of Singapore, while cultivating values of saving and thrift among the youth.

We designed the new campaign to be fun and interactive. Within months of the launch, we achieved 100% participation from all primary schools in Singapore and received positive feedback.

As the “People’s Bank”, our purpose goes beyond profits and this is embodied in the spirit of treating our customers as “Neighbours First, Bankers Second”. POSB launched a financial literacy programme with community clubs to teach seniors basic financial management skills and how to access our digital banking services. One example was the North East Eldersurf Intergen Bootcamp, where we partnered the Infocomm Development Authority of Singapore and the North East Community Development Council to teach seniors about social media and email, as well as how to use self-service banking and SMS banking services among others.

To facilitate banking at POSB by the elderly, we hired over 80 active agers as part of the POSB Active Neighbours Programme. These seniors are employed on a part-time basis to assist their peers with banking transactions and encourage the use of self-service banking services. This programme has been well-received by our customers. It also gives our senior hires a sense of purpose as they are able to pick up new skills, interact with customers at work and bring value to the community they live in.

We continue to bring value to Singaporeans by offering them products and services to help them stretch their dollar.

In July 2015, POSB partnered EZ-Link and Transit Link to launch the “Fare Free Friday” campaign, offering commuters unlimited free MRT, LRT and bus rides every Friday till the end of the year. Commuters simply had to link EZ-Link’s automatic top-up facility service to their all-in-one POSB Everyday Credit Card or PAssion POSB Debit Card.

Both the POSB Everyday Card and PAssion POSB Debit Card are the most popular cards in Singapore, with over a million cards issued in total. The POSB Everyday Card leads the way in partnering well-known brands to bring exciting and relevant offers. The PAssion POSB Debit Card is the first community debit card in Singapore that offers community and lifestyle benefits at community clubs, grocery stores and libraries, in addition to payment functionalities.