About
DBS’ Live more, Bank less brand promise reflects our belief that in the digital era, we need to deliver banking that is so simple, seamless and invisible, so that you have more time to spend on the people or things you care about.
Life.
Every day, there’s a lot more to explore, experience and enjoy.
And a lot less time to do it.
That’s why we create banking that’s fast, natural, effortless.
Banking that’s with you wherever life takes you, instead of taking you away from life.
So you can enjoy a lot more life, with a lot less bank.
PLAYAfter all, we’ve never let the notion of what a conventional bank should be define us.
We believe that banking has a higher purpose.
This drives us to constantly innovate, so we can give you our best.
Thinking and acting more like a startup, a friend, a business partner. And less like a bank.
That’s what makes us a #differentkindofbank.
PLAYIn May 2018, DBS evolved our decade-old positioning “Living, Breathing Asia” to “Live more, Bank less”. This new brand promise reflects our belief that in the digital era, we need to deliver banking that is so simple, seamless and invisible, our customers have more time to spend on the people or things they care about.
From life’s milestones to the little moments, we are committed to helping you bank the way you live. Check out our full series of vignettes.
PLAY
Live More
Live More
Chorus 1
I wanna live more, work less
Have no stress
Have a good time
I wanna live more, worry less
Everyday, live life to the fullest
Verse 1
Don’t worry about the bills that are due
I’m not scared of breaking the rules
Don’t sit there crying the blues
Do the things that you wanna do...uh.
Chorus 2
I wanna live more, work less
Have no stress
Have a good time
I wanna live more, worry less
Everyday, live life to the fullest
Verse 2
Spend time with the people you love
Pack the car and go hit the road
Take a trip or go catch a show
Relax now it’s time to let go
Chorus 3
I wanna live more, work less
Have no stress
Have a good time
I wanna live more, worry less
Everyday, live life to the fullest
I wanna live life to the fullest
Everyday, LIVE MORE BANK LESS
Live Life To The Fullest
Live Life To The Fullest
Verse 1
Work hard every day, every night
Tryin' to do much more with your life
Giving up all the things that you love
We all have a spark to ignite
Spend time with the people you love
Pack the car and go hit the road
Take trip or ride to the coast
Relax now it’s time to let go
Verse 2
Now’s the time
Enjoy your life
It’s alright
Just take flight
Chorus 1
I…..I wanna live more
Wanna work less
Have no stress
Have a good time
Everyday
Live life to the fullest
I…..I wanna believe more
Doubt less
Have no stress
Wanna live more
Everyday
Live life to the fullest
Verse 3
Worried about all the bills that are due
I’m not scared of breaking the rules
Don’t sit there crying the blues
Do the things that you wanna do
Verse 4
Now’s the time
Enjoy your life
It’s alright
Just take flight
Chorus 2
I…..I wanna live more
Wanna work less
Have no stress
Have a good time
Everyday
Live life to the fullest
I…..I wanna believe more
Doubt less
Have no stress
Wanna live more
Everyday
Live life to the fullest
Bridge A
We should all live
In the prime of our lives
Embrace every moment
Future’s yours and mine
Chorus 3
I…..I wanna live more
Wanna bank less
Have no stress
Have a good time
Everyday
Live life to the fullest
I…..I wanna believe more
wanna doubt less
Have no stress
Wanna live more
Everyday
Live more, bank less
Live life to the fullest