Our 2014 priorities

We use a balanced scorecard to track the progress we have made in serving the interests of our multiple stakeholders. Our scorecard is balanced between financial and non-financial performance with a strong focus on control and compliance metrics, across multiple stakeholders and not focused solely on shareholders, and between short-term and long-term outcomes. The scorecard is updated every year and approved by the Board of Directors. It is cascaded throughout the organisation, ensuring that the performance goals of every business, country and support function are aligned to those of the Group.

Our scorecard is based on our strategy, underpinned by the opportunities, risks and material matters that we have identified. The scorecard is divided into two parts of equal weighting. The first part of the scorecard comprises KPIs and strategic objectives set for the current year. The second part of the scorecard sets out the initiatives we intend to complete in the current year as part of our longer-term journey towards achieving our strategic objectives.

Who we are

How we create value

Messages from the Chairman and CEO

Governance

Performance