NOVELTY
How off-the-wall / innovative / creative / unique is the idea? Was there a novel approach applied to solve the problem?
DESIRABILITY
Is this addressing a key customer pain point? How is it solving the problem?
DATA
Have you used data in a interesting way? Are you planning to call out to relevant type of data?
IMPACT
How useful is this concept for your primary target customer? Can it impact the lives of many people in a significant way? Is there a business potential?
PERFORMANCE
Are the functionalities robust, rigorous and designed with precision, in order to demonstrate the optimal performance of the heart of the solution – its core system?
TECHNOLOGY APPLICATION
Ultimately, was it the most ideal usage of the selected technologies for this solution? Or would there have been better options and/or applications?
IMPLEMENTATION
Does this solution actually work? Could this be scalable as an enterprise-grade solution?
USER EXPERIENCE
Is the interface intuitive and user-friendly? Does the overall flow of the customer journey in that solution make sense?