DBS Hong Kong introduces new branch uniform | 繁體

Hong Kong, 12 Jul 2022 - DBS Bank (Hong Kong) Limited ("DBS Hong Kong") is excited to introduce a brand-new uniform for branch staff. The wardrobe refresh builds on our image as a forward-looking bank of the future, presenting our brand value proposition as encapsulated by the “Live more, Bank less” ethos.

From now onwards, DBS Hong Kong’s frontline employees will wear a new casual uniform on Fridays and Saturdays. The uniform not only presents a younger and energetic yet professional look, but also serves as one of the ways to embed environmentally friendly elements and sustainability in every aspect of our business.

Featuring stylish colour-blocking inspired by the bank’s brand palette, the polo shirts are made from a sustainable fibre mix of organic cotton and recycled polyester. The organic cotton is grown and processed without pesticides or other harmful chemicals, and optimises resource use to achieve a smaller carbon footprint. The polyester utilises post-consumer plastic bottles, thereby reducing the amount of plastic that ends up in the landfill. Since 2020, our branch suits have also been made from our signature eco-friendly fabric, with 65% recycled polyester and 35% polyester blend. Approximately seven plastic bottles are recycled in the construction of each garment.

DBS leads the way by constantly transforming itself beyond what is expected of a bank, and challenging traditional notions of what a bank should be, enabling customers to have more time to enjoy life and seize new opportunities. We are proud to represent our future-oriented ethos through our upgraded uniforms. As a purpose-driven bank, DBS will continue to further our sustainability agenda in every possible way.

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About DBS 

DBS is a leading financial services group in Asia with a presence in 18 markets. Headquartered and listed in Singapore, DBS is in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank's "AA-" and "Aa1" credit ratings are among the highest in the world.

Recognised for its global leadership, DBS has been named “World’s Best Bank” by Euromoney, “Global Bank of the Year” by The Banker and “Best Bank in the World” by Global Finance. The bank is at the forefront of leveraging digital technology to shape the future of banking, having been named “World’s Best Digital Bank” by Euromoney and the world’s “Most Innovative in Digital Banking” by The Banker. In addition, DBS has been accorded the “Safest Bank in Asia” award by Global Finance for 13 consecutive years from 2009 to 2021.

DBS provides a full range of services in consumer, SME and corporate banking. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets. DBS is committed to building lasting relationships with customers, as it banks the Asian way. Through the DBS Foundation, the bank creates impact beyond banking by supporting social enterprises: businesses with a double bottom-line of profit and social and/or environmental impact. DBS Foundation also gives back to society in various ways, including equipping communities with future-ready skills and building food resilience.

With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. For more information, please visit www.dbs.com.