FOOD WASTE IS NOT A PRETTY PICTURE

However, your Instagram can help raise awareness about this ever growing crisis. Put your #NotInstaWorthy food waste to better use, show us how by sharing a picture as we attempt to take a bite into the problem. You also stand a chance to win exciting prizes.

Get Involved

IT’S TIME TO THINK BEYOND THE BIN

40% of India’s food produce goes to waste. Now, more than ever, it is imperative to get conscious, creative, and do our bit to help solve this catastrophic food waste crisis.

Get Involved

DO IT FOR THE GRAM (AND OUR PLANET)

Share your #NotInstaWorthy Zero Food Waste moments on Instagram and stand a chance to win an exciting Zero Food Waste hamper.

Get Involved

OVER 400 MILLION

PICTURES OF #FOOD ON INSTAGRAM

Your next food post may get you tons of likes, but what if it could also help reduce waste? There’s no such thing as ugly food. It’s what you make out of it that counts! DBS Bank wants your help to show that zero waste dishes can look as good as they taste. Get clicking and share your hacks using #NotInstaWorthy. Let's fight the problem of food waste, one tasteful photo at a time.

What's #NotInstaWorthy?

OVER 1.3 BILLION*

TONNES OF FOOD WASTED EVERY YEAR GLOBALLY

*Source: The Food & Agriculture Organisation, United Nations

Your next food post may get you tons of likes, but what if it could also help reduce waste? There’s no such thing as ugly food. It’s what you make out of it that counts! DBS Bank wants your help to show that zero waste dishes can look as good as they taste. Get clicking and share your hacks using #NotInstaWorthy. Let's fight the problem of food waste, one tasteful photo at a time.

What's #NotInstaWorthy?

WHY IS FOOD WASTE
A PROBLEM YOU ASK?

  • WHY IS FOOD WASTE
    A PROBLEM YOU ASK?
  •                    
  • WHY IS FOOD WASTE
    A PROBLEM YOU ASK?
  •                    
  • WHY IS FOOD WASTE
    A PROBLEM YOU ASK?
  •                    
  • WHY IS FOOD WASTE
    A PROBLEM YOU ASK?
  •                    
  • WHY IS FOOD WASTE
    A PROBLEM YOU ASK?
  •                    
  • WHY IS FOOD WASTE
    A PROBLEM YOU ASK?
  •                    

WELCOME TO THE WORLD OF LEFTOVERS

Here’s how you can make the most of your #NotInstaWorthy food waste.

Recycle

Cook up root-to-shoot recipes or juice up some leftover fruit, your journey to Zero Food Waste begins at home.

Compost

Simple to make, simpler to maintain - a DIY compost bin at home can reduce your contribution to the ever-growing landfills.

Grow

Create your personal plant paradise as you nurture a homemade garden of vegetables and herbs - organic and fresh.

FROM #NotInstaWorthy TO ‘GRAMMING FOR GOOD

Put your Instagram feed to good use and take part in a challenge that matters. Share a post on Instagram of how you reduce food waste, preserve food or grow you own! Stand a chance to be one of 10 lucky winners that take home a Zero Food Waste hamper.

Use or reuse food - pickle, preserve, ferment or even compost

Take a stellar picture of your creation

Upload your #NotInstaWorthy entry on Instagram & tag 3 friends and @dbsbankindia

Make sure you’re following @dbsbankindia too

Ensure your account is public, so we can double-tap and share your entries with the world!

MEET OUR
INSTA-WORTHY
SOCIAL ENTERPRISES