20M 44S
What steps can a company take to reach true sustainability? | Future Tense: Episode 6
BY DBS, 16 MAR 2021
As society increasingly expects companies to create value for more than just their shareholders, there is greater impetus for businesses to be more sustainable. The question is how?
We speak with Professor C.B. Bhattacharya about his book, “Small Actions, Big Difference: Leveraging Corporate Sustainability to Drive Business and Societal Value”.
Full transcript here.
Guests:
Dr. CB Bhattacharya, Founder and Director, Center for Sustainable Business. Author, "Small Actions, Big Difference: Leveraging Corporate Sustainability to Drive Business and Societal Value".
01:07 - The question that led Dr. Bhattacharya to sustainabiltiy
04:15 - Shifts in what a company's purpose is
09:25 - How to incubate, transform and entrench sustainability
15:34 - Measure is treasure
17:08 - The impact of ESG offerings from financial instituitions
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