07/13/2015
China / Economics
DBS Asian Insights: Carol Wu, Executive Director and Head of Research of DBS Vickers (Hong Kong) Limited, shares her thoughts on O2O Marketing --- O2O Marketing will change the nature of the retail business as well as the future of digital business, benefiting the needs of the platform, the customers, and the merchants by bringing the group purchases, mobile map services and performance-based advertising together.
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