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HONG KONG,21 September 2017 -

Reflecting a simple truth at DBS – that you bank to live, not live to bank – our DBS “Live More” initiative in Hong Kong continued to build on last year’s successful series of video stories* with the launch of iconic Canto-pop lyricist Wyman Wong’s “Live More” videos attracting more than 5.7 million views in the month of August alone.

Wyman Wong’s “Live More” video: www.dbs.com/livemore

Behind the Scene photos can be downloaded here: https://drive.google.com/drive/folders/0Bxb3Ogv2B0l1ZGFKYjk5bnE1b3M

“Live More” speaks to the heart of who we are at DBS. It is about aspiring to do something purposeful with your life, whether you're in business, raising a family at home, or have a great idea on how to make the world a better place. At DBS, we believe you want to live life to the fullest and you want simple, smart and innovative banking services and products that enable that.

Glendy Chu, Head of Group Strategic Marketing & Communications at DBS Bank (Hong Kong) Limited, said, “At DBS Hong Kong, we continue to embrace innovation and digital banking, and ‘Live More’ speaks to our mission of being easy to deal with and of being trustworthy, which characterises the way DBS works. People don’t bank to transact. They bank because they want to get the most out of life.”

For online to offline engagement of the “Live More” community, DBS is calling on the public to snap and share photos showing how they “Live Wow” (travel, lifestyle, food), “Live Well” (health, sports, inspiration), “Live Connected” (friendship, relationship, love) and “Live Creative” (creativity, technology, arts) based on these four weekly themes, starting from this week to 15 October. To enjoy and share the “Live more” philosophy like Wyman, the public can print their photos for special offers and instant prizes via special DBS SnapTag instant photo printers located at The ONE in Tsim Sha Tsui, Windsor House in Causeway Bay and Langham Place in Mong Kok.

An inauguration event was held at The ONE in Tsim Sha Tsui today, featuring influential Instagrammers Tracy Chu (朱千雪), a popular actress and beauty queen, and Oomeisaya, a star of the highest grossing Thai movie of 2017.

Making her first public appearance in Hong Kong, Oomeisaya, 21, who is affectionately known as Oom, made her debut six years ago as a print model before successfully transitioning to TV and movies. Oomeisaya also has a creative side to her talent, having studied installation art at Silpakorn University in Thailand, and gave a lively demonstration of her “Live Creative” artistic skills at the event.

An inspiration to many, including Oomeisaya, Tracy Chu perfectly embodies “Live Well”. The popular actress is well known in Hong Kong, not only as a 2012 Miss Hong Kong contestant, but also from her award-winning roles in TV dramas and her pursuit of knowledge. Two years ago, Tracy furthered her studies at The Chinese University of Hong Kong with a Master’s Degree in Corporate Communication, and then a Juris Doctor degree at the City University of Hong Kong’s School of Law, and even found time to learn aerial yoga.

*2016 Live More initiative https://www.dbs.com/hongkong/newsroom/DBS_Hong_Kong_inspires_people_to_Live_More_Bank_Less

Photo Captions

Photo 1: DBS SnapTag inauguration event was held at The ONE in Tsim Sha Tsui today, featuring Oomeisaya, a star of the highest grossing Thai movie of 2017. Oomeisaya also has a creative side to her talent, having studied installation art at Silpakorn University in Thailand, and gave a lively demonstration of her “Live Creative” artistic skills at the event.

Photo 2: DBS SnapTag inauguration event was held at The ONE in Tsim Sha Tsui today, featuring influential Instagrammers Tracy Chu (朱千雪), a popular actress and beauty queen. An inspiration to many, Tracy Chu perfectly embodies “Live Well”.

Photo 3: Oom (left), Glendy Chu, Head of Group Strategic Marketing & Communications at DBS Bank (Hong Kong) Limited (middle) and Tracy (right) took a selfie on stage and uploaded to Instagram for joining the DBS SnapTag. Glendy said, “At DBS Hong Kong, we continue to embrace innovation and digital banking, and ‘Live More’ speaks to our mission of being easy to deal with and of being trustworthy, which characterises the way DBS works. People don’t bank to transact. They bank because they want to get the most out of life.”

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About DBS
DBS - Living, Breathing Asia

DBS is a leading financial services group in Asia, with over 280 branches across 18 markets. Headquartered and listed in Singapore, DBS has a growing presence in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank's "AA-" and "Aa1" credit ratings, is among the highest in the world.

DBS is at the forefront of leveraging digital technology to shape the future of banking, and has been named “World’s Best Digital Bank” by Euromoney. The bank has also been recognised for its leadership in the region, having been named “Asia’s Best Bank” by several publications including The Banker, Global Finance, IFR Asia and Euromoney since 2012. In addition, the bank has been named “Safest Bank in Asia” by Global Finance for nine consecutive years from 2009 to 2017.

DBS provides a full range of services in consumer, SME and corporate banking. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets. DBS is committed to building lasting relationships with customers, and positively impacting communities through supporting social enterprises, as it banks the Asian way. It has also established a SGD 50 million foundation to strengthen its corporate social responsibility efforts in Singapore and across Asia.

With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. The bank acknowledges the passion, commitment and can-do spirit in all of our 22,000 staff, representing over 40 nationalities. For more information, please visit www.dbs.com.

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