To mark National Customer Day 2024, Bank DBS Indonesia enhances consumer knowledge and awareness of sustainability | Bahasa

Indonesia.04 Sep 2024.0 min read

Organises private view of SukkhaCitta’s collections to show appreciation to clients

Indonesia, 04 Sep 2024 - To mark National Customer Day (Harpelnas) 2024, Bank DBS Indonesia organised a private view of the sustainable fashion collections of SukkhaCitta, a recipient of DBS Foundation 2018 and 2022 grants. Invitations to the event were extended exclusively to DBS Treasures priority customers and DBS Treasures Private Clients. The event was attended by Consumer Banking Director at PT Bank DBS Indonesia Melfrida Gultom and Founder & CEO of SukkhaCitta Denica Flesch.

Consumer Banking Director at PT Bank DBS Indonesia Melfrida Gultom said, “As a bank that focuses on customer satisfaction, Bank DBS Indonesia not only offers a wide selection of convenient banking solutions to meet our customers' needs, but also strives to fulfill their aspirations by supporting sustainable lifestyles. We look forward to engaging our customers to support the economy and communities sustainably through our collaboration with sustainable fashion brand SukkhaCitta. This is in line with our 'Trust Your Spark' campaign, which aims to ignite the 'spark' in customers to help them achieve a sustainable lifestyle.”

As part of Harpelnas 2024, Bank DBS Indonesia will also hold a customer appreciation event at Gading Walk on 7 September 2024 to provide an opportunity for customers to get various ESG-themed promotional products, education on sustainability provided by NAFAS who is a social enterprise and partner of DBS Foundation, as well as a bazaar joined by sustainability partners.

Goes the extra mile for sustainability issues

To accomplish its mission as Best Bank for A Better World, Bank DBS Indonesia is guided by its three pillars of sustainability: Responsible Banking, Responsible Business Practice, and Impact Beyond Banking. Under the Responsible Banking pillar, Bank DBS Indonesia provides various investment products for the consumer banking segment that focus on sustainability. By engaging customers in sustainability issues, the bank has seen a 190 percent increase in interest in investing in ESG-themed mutual fund products and a 278 percent increase in sales of green bonds. On top of that, Bank DBS Indonesia has a Green Savings product that allows customers to save and donate. The number of Green Savings accounts has increased by 7.5 percent from 2023, with donations going to Yayasan Tangan Pengharapan to support children's education in Eastern Indonesia.

At this year’s National Customer Day celebration event, SukkhaCitta showcased a number of collections, including Angkasa, Seribu Bunga, Kapas, and Power Edit that use natural and eco-friendly dyes. Examples include the use of mahogany wood scraps from the furniture industry that are boiled overnight, Javan sappan wood that produces the pink hue, and Strobilanthes cusia leaves that are fermented for 48 hours in mountain spring water to produce a blue color. These steps have enabled SukkhaCitta to address environmental issues while empowering women in several villages in Indonesia.

DBS Foundation supports SukkhaCitta through the DBS Foundation Social Enterprise Grant in 2018 and 2022. The grant funds were used to increase production capacity and develop the Mama Kapas regenerative cotton project. The project covers the processing of cotton fabric into various saleable products, as well as hands-on training and travel to various regions in Eastern Indonesia. DBS Foundation not only provides funding but also mentorship to help SukkhaCitta overcome business challenges.

For more information about Bank DBS Indonesia and this event, visit dbs.id/id/treasures-private-client-id.




About DBS
DBS is a leading financial services group in Asia with a presence in 19 markets. Headquartered and listed in Singapore, DBS is in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank’s “AA-” and “Aa1” credit ratings are among the highest in the world.

Recognised for its global leadership, DBS has been named “World’s Best Bank” by Global Finance, “World’s Best Bank” by Euromoney and “Global Bank of the Year” by The Banker. The bank is at the forefront of leveraging digital technology to shape the future of banking, having been named “World’s Best Digital Bank” by Euromoney and the world’s “Most Innovative in Digital Banking” by The Banker. In addition, DBS has been accorded the “Safest Bank in Asia“ award by Global Finance for 15 consecutive years from 2009 to 2023. DBS Indonesia is ranked second in the top as World’s Best Bank in Indonesia for three consecutive years from 2020 to 2022.

Established in 1989 as part of the Singapore-based DBS Group, PT Bank DBS Indonesia (Bank DBS Indonesia) is one of the banks with the longest history in Asia. Currently operating 1 Head Office, 13 Branch Offices, 16 Assistant Offices and 4 Functional Offices and 3,011 active employees in 15 Major Cities in Indonesia, Bank DBS Indonesia provides comprehensive banking services in the corporate, SME and consumer banking segments that focuses on the customer experience to 'Live more, Bank less'. We also see a purpose beyond banking and are committed to supporting our customers, employees and the community towards a sustainable future.

PT Bank DBS Indonesia is licensed and supervised by The Indonesian Financial Services Authority (OJK), and an insured member of Indonesia Deposit Insurance Corporation (LPS).

DBS is committed to building lasting relationships with customers, as it banks the Asian way. Through the DBS Foundation, the bank creates impact beyond banking by supporting businesses for impact: enterprises with a double bottom-line of profit and social and/or environmental impact. DBS Foundation also gives back to society in various ways, including equipping underserved communities with future-ready skills and helping them to build food resilience.

With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. For more information, please visit www.dbs.com.