Bank DBS Indonesia launches digibank Z Visa Platinum credit card made from recycled material
Indonesia, 18 Sep 2024 - Bank DBS Indonesia launched the digibank Z Visa Platinum Credit Card, a credit card made from recycled material or recycled PVC plastic (polyvinyl chloride). This latest innovation meets the needs of the younger generations, especially Gen Z and millennials, who are increasingly concerned about sustainability and environmental issues while enjoying the benefits of credit card features. This is in line with the spirit of the #IEarnedDiz campaign that aims to educate Gen Z and millennials to manage their finances smartly while still being able to enjoy the fruits of their labour. The launch event was attended by Consumer Banking Director of PT Bank DBS Indonesia
Melfrida Gultom,
Head of Card and Loan Business of PT Bank DBS Indonesia
Ari Lastina,
Visa Indonesia
Country Manager
Vira Widiyasari,
and Waste4Change
Founder M. Bijaksana Junerasano.
First Insight's 2021 research
reveals that 73% of the younger generations are willing to pay more money for products that have a positive impact on the environment. McKinsey's research in 2023 shows similar results, that is to say, that Gen Z and millennials now consider the personal, social, and environmental impacts of products when making purchasing decisions.
“Gen Z and millennials care deeply about the future of our planet. Therefore, through the launch of this recycled credit card, we want to provide them with a financial solution that is not only functional but also aligned with their environmental values,” said Head of Card and Loan Business at PT Bank DBS Indonesia
Ari Lastina
. “We believe that by combining modern financial technology with a commitment to sustainability we can support the younger generations in their journey towards a more sustainable future.”
Each digibank Z Visa Platinum credit card printed with recycled material will reduce plastic waste by 3.18 grammes/card and reduce CO2 emissions by 7 grammes. This product is a concrete manifestation of Bank DBS Indonesia's sustainability pillars, namely Responsible Banking and Impact Beyond Banking, which integrate sustainability in banking products and services, as well as contribute to the wider community beyond the scope of banking. Environmentally friendly banking products have proven to be an option for customers who want to reduce their carbon footprint. This is reflected in the fact that 76% of Bank DBS Indonesia's customers opt for the online application process with an approval within 60 seconds to reduce paper usage.
In addition to embracing sustainability, the digibank Z Visa Platinum credit card comes with the spirit of the #IEarnedDiz campaign that is inspired by the younger generations who love to celebrate their hard-earned achievements and enjoy life while managing their finances effectively. To that end, this card offers benefits consisting of three main pillars, namely, (1) transaction flexibility through the 0% pay later feature for up to 6 months for transactions anywhere and anytime; (2) efficient transactions using the digibank by DBS application that can be accessed 24/7; (3) access to various daily and exclusive promos such as Buy 1 Get 1 Free, 50% savings at selected merchants daily, as well as 20% off at Grab EV (electric vehicle).
Visa Indonesia Country Manager
Vira Widiyasari
said, “Visa is pleased to collaborate in the launch of digibank Z Visa Platinum credit card. We support Bank DBS Indonesia's initiative to deeply understand the needs of Gen Z and millennials, who care about the environment and are careful in managing their spending, especially through flexible financing options such as installment payments for their lifestyle. We hope the launch of the digibank Z Visa Platinum credit card will provide an ideal solution for young people to manage their finances in terms of flexibility and convenience.”
“As a customer-centric bank, we strive to provide innovative financial solutions that are relevant to our customers' needs while accompanying them on their journey towards a more sustainable lifestyle. This is in line with our vision to be the 'Best Bank for A Better World' and support the growth of a low-carbon economy and efforts to achieve Indonesia's net zero emission (NZE) target by 2060. Moreover, through this product, Bank DBS Indonesia wants to ignite the 'spark' within our customers to create a positive impact through environmentally friendly products, in line with our 'Trust Your Spark' principle that encourages people to believe in themselves to take real action to drive positive change. We also appreciate Visa as our partner who share the same vision and mission to amplify positive impact on society and the environment,” said Consumer Banking Director of PT Bank DBS Indonesia
Melfrida Gultom
.
The digibank Z Visa Platinum credit card, a physical card made from recycled material, will be available to customers starting on October 15, 2024. To expand the positive impact of this initiative, Bank DBS Indonesia is collaborating with Waste4Change, a social enterprise engaged in waste management as well as a recipient of DBS Foundation’s grant in 2021. Through this collaboration, customers are invited to contribute directly by donating 0.5% of transaction value using the digibank Z Visa Platinum credit card from September 18 to December 31, 2024 to remove plastic waste from the Ciliwung River.
More information about digibank Z Visa Platinum is available at
go.dbs.com/id-zvp
or the Instagram account @
digibankid
.
About DBS
DBS is a leading financial services group in Asia with a presence in 19 markets. Headquartered and listed in Singapore, DBS is in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank’s “AA-” and “Aa1” credit ratings are among the highest in the world.
Recognised for its global leadership, DBS has been named
“World’s Best Bank”
by Global Finance,
“World’s Best Bank”
by Euromoney and
“Global Bank of the Year”
by The Banker. The bank is at the forefront of leveraging digital technology to shape the future of banking, having been named
“World’s Best Digital Bank
” by Euromoney and the world’s “
Most Innovative in Digital Banking”
by The Banker. In addition, DBS has been accorded the
“Safest Bank in Asia
“ award by Global Finance for 15 consecutive years from 2009 to 2023. DBS Indonesia is ranked second in the top as
World’s Best Bank in Indonesia
for three consecutive years from 2020 to 2022.
Established in 1989 as part of the Singapore-based DBS Group, PT Bank DBS Indonesia (Bank DBS Indonesia) is one of the banks with the longest history in Asia. Currently operating 1 Head Office, 13 Branch Offices, 16 Assistant Offices and 4 Functional Offices and 3,011 active employees in 15 Major Cities in Indonesia, Bank DBS Indonesia provides comprehensive banking services in the corporate, SME and consumer banking segments that focuses on the customer experience to 'Live more, Bank less'. We also see a purpose beyond banking and are committed to supporting our customers, employees and the community towards a sustainable future.
PT Bank DBS Indonesia
is licensed and supervised by The Indonesian Financial Services Authority (OJK), and an insured member of Indonesia Deposit Insurance Corporation (LPS).
DBS is committed to building lasting relationships with customers, as it banks the Asian way. Through the DBS Foundation, the bank creates impact beyond banking by supporting businesses for impact: enterprises with a double bottom-line of profit and social and/or environmental impact. DBS Foundation also gives back to society in various ways, including equipping underserved communities with future-ready skills and helping them to build food resilience.
With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. For more information, please visit
www.dbs.com
.
DBS Bank Ltd | 12 Marina Boulevard, DBS Asia Central @ Marina Bay Financial Centre Tower 3,
Singapore 018982 | Co. Reg. No. 196800306E
Tel: 65.6878 8888 | www.dbs.com
