India, 02 Sep 2024 - DBS Bank India has launched its new brand campaign, "Trust Your Spark," marking a significant milestone: 30 years of being a trusted partner to its customers in India. The campaign celebrates the belief that within each individual lies a unique spark, a driving force that empowers them to pursue their dreams and aspirations courageously.

To bring this message to life, DBS Bank India is showcasing real-life stories of customers, employees, and purpose-driven businesses, such as Haqdarshak, backed by the DBS Foundation. The stories highlight the journeys of people who found the courage to overcome challenges and achieve success because they believed in themselves, with DBS supporting them as a banking partner. This aligns with the bank's brand promise to "Live More, Bank Less." The campaign has been launched with outdoor advertisements across 20 cities in India, complemented by engaging content on social media channels and DBS Bank India's internal platforms.

Commenting on the campaign, Azmat Habibulla, Managing Director and Head of Group Strategic Marketing & Communications, DBS Bank India, said, “Our 'Trust Your Spark' campaign aims to inspire people to believe in themselves and pursue their dreams, knowing they have a trusted partner like DBS in their corner. We celebrate stories of those who believe in themselves and their vision, making a positive impact. As we mark our 30th year in India and 10 years of the DBS Foundation, we are proud to support the growth of our customers across the country.”

As a different kind of bank, DBS continues to break boundaries. Its campaigns have been seen as category-defying in the industry. To commemorate its 30th anniversary in India, the bank has launched the "India-Singapore Connect" initiative in association with CNBC-TV18. This initiative will bring together leaders from various fields, including government, business, and academia, to foster discussions around trade, investment, innovation, technology, sustainable development, and cross-cultural interests.

Earlier this year, DBS Bank India sponsored a documentary titled "Netaji Subhas Chandra Bose: A Singapore Saga," which celebrates the legacy of Netaji Subhas Chandra Bose and highlights his role in spearheading the Azad Hind movement from Singapore. DBS Bank India was also the exclusive banking partner for 'Srikanth,' a biopic about the inspiring journey of Srikanth Bolla, a visually impaired Indian industrialist, which embodies the message of 'Trust Your Spark.' Additionally, the bank supports young badminton stars like Lakshya Sen, Satwiksairaj Rankireddy, Chirag Shetty, Treesa Jolly, and Gayatri Gopichand, who have the potential to be the stars of tomorrow.

DBS introduced an industry-first online mini-series called "DBS Sparks," inspired by true stories. The series follows a group of young bankers as they navigate their work and personal lives, showcasing how they challenge the status quo, go above and beyond to solve their clients' challenges, and genuinely make an impact. It highlights how they support DBS in its quest to be the best bank for a better world.

DBS has been accorded the “Safest Bank in Asia” award by Global Finance1 for 15 consecutive years, from 2009 to 2023. It occupies a unique position in India, combining strong global expertise with a deep local understanding. The bank continues to leverage its extensive physical network and digital capabilities to provide solutions that meet the evolving needs of its customers, fostering trust and building lasting relationships.

 

1 Safest Bank in Asia

 

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About DBS

DBS is a leading financial services group in Asia with a presence in 19 markets. Headquartered and listed in Singapore, DBS is in the three key Asian axes of growth: Greater China, Southeast Asia, and South Asia. The bank's "AA-" and "Aa1" credit ratings are among the highest in the world. In 2024, CRISIL Ratings reaffirmed its ‘CRISIL AAA/Stable’ rating on the corporate credit facility of DBS Bank India Ltd (DBIL). The rating on the certificate of deposits programme was also reaffirmed at ‘CRISIL A1+’. 

Recognised for its global leadership, DBS has been named “World’s Best Bank” by Global Finance, “World’s Best Bank” by Euromoney, and “Global Bank of the Year” by The Banker. As a different kind of bank, DBS is at the forefront of leveraging digital technology to shape the future of banking, having been named “World’s Best Digital Bank” by Euromoney and the world’s “Most Innovative in Digital Banking” by The Banker. In addition, DBS has been accorded the “Safest Bank in Asia” award by Global Finance for 15 consecutive years from 2009 to 2023. In line with its focus on responsible banking, DBS was named the Best Bank for Sustainable Finance – India by Global Finance in 2024. Additionally, DBS Bank was ranked among the top 3 on Forbes' list of the World's Best Banks in India for three consecutive years, from 2020 to 2022. 

DBS Bank has been present in India for 30 years, opening its first office in Mumbai in 1994. DBS Bank India Limited is the first among the large foreign banks in India to start operating as a wholly owned, locally incorporated subsidiary of a leading global bank. As a trusted partner, DBS provides a range of banking services for large, medium, and small enterprises and individual consumers in India, focusing on a seamless customer experience that helps them ‘Live more, Bank less’. In November 2020, Lakshmi Vilas Bank was merged with DBS Bank India Limited. DBS Bank India now has a network of ~500 branches in 19 Indian states.

DBS is committed to building lasting relationships with customers as it banks the Asian way and understands the intricacies of doing business in the region’s most dynamic markets. Through the DBS Foundation, the bank creates impact beyond banking by supporting businesses for impact: enterprises with a double bottom-line of profit and social and/or environmental impact. DBS Foundation also gives back to society in various ways, including equipping underserved communities with future-ready skills and helping them to build food resilience.

With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. For more information, please visit www.dbs.com. 

Media Contacts:

DBS Bank India Rohini Rego  rohinirego@dbs.com  99305 49207

Adfactors PR Chennakeshav Shenoy  Ck.shenoy@adfactorspr.com  9819266998