Hong Kong, 06 Aug 2024 - DBS Bank (Hong Kong) Limited (“DBS Hong Kong”) announced the launch of its new “Trust Your Spark” brand campaign, which aims to inspire people to believe in themselves and make their dreams a reality. The campaign conveys the message that there is a spark within each person that allows them to live more fully when they trust in themselves and lean into their potential.

“At DBS, we believe there is an inner spark waiting to be unleashed so people can live a more rich and meaningful life,” said Amy Wu, Executive Director, Group Strategic Marketing & Communications, DBS Bank (Hong Kong) Limited. “Our ‘Trust Your Spark’ campaign aims to inspire that belief through real-life stories of DBS customers, employees, and partners who found courage to do more because they believed in themselves and trusted that DBS had their backs.” 

The DBS Trust Your Spark AI Photo Generator tour popping up around Hong Kong from August 5 to 20 to help envision the dream future and inspire more people to bravely pursue their dreams.

The campaign will be brought to life through a variety of initiatives, including an AI Photo Generator tour popping up around Hong Kong over the next two weeks. This mobile photo experience uses Gen-AI to create personalised photo previews of participants living their dreams, whether as a musician, athlete, artist or any aspiration. By visualising their future self, DBS hopes to ignite inner sparks, especially for youth, and motivate people to pursue their passions. 

With Gen-AI to create personalised photo previews of participants' dreams by combining their appearance with their chosen dream keywords. They can get the printed preview photo and download it on the spot.

Participants can redeem a portable fan on-site while supplies last. They will also receive a printed photo preview of their future dreamed self, which they can share on social media. By uploading their personalised dream photo to Facebook or Instagram with #TrustYourSpark, people will be entered into a lucky draw for the chance to win prizes to help make their next dream come true.

To learn more about the Trust Your Spark campaign, visit https://go.dbs.com/3zVhYON to watch the brand video, and https://go.dbs.com/3zY6x9f to view the real-life inspiring stories from our customers, employees and community partners (Chinese version only).

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About DBS

DBS is a leading financial services group in Asia with a presence in 19 markets. Headquartered and listed in Singapore, DBS is in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank's "AA-" and "Aa1" credit ratings are among the highest in the world.

Recognised for its global leadership, DBS has been named “World’s Best Bank” by Global Finance, “World’s Best Bank” by Euromoney and “Global Bank of the Year” by The Banker. The bank is at the forefront of leveraging digital technology to shape the future of banking, having been named “World’s Best Digital Bank” by Euromoney and the world’s “Most Innovative in Digital Banking” by The Banker. In addition, DBS has been accorded the “Safest Bank in Asia“ award by Global Finance for 15 consecutive years from 2009 to 2023.

DBS provides a full range of services in consumer, SME and corporate banking. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets. DBS is committed to building lasting relationships with customers, as it banks the Asian way. Through the DBS Foundation, the bank creates impact beyond banking by supporting social enterprises: businesses with a double bottom-line of profit and social and/or environmental impact. DBS Foundation also gives back to society in various ways, including equipping communities with future-ready skills and building food resilience.

With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. For more information, please visit www.dbs.com.