As a bank born and bred in Asia, DBS is well-positioned to capture opportunities across the region. In our journey towards becoming a leading Asian bank, we will be guided by our corporate values and our nine strategic priorities as we deliver banking the Asian way.
1
Entrench leadership in Singapore
As a bank headquartered in Singapore, we must be strong in our home market as we expand in Asia. We will leverage our DBS/POSB brands for
continued growth. We are focused on growing customer assets, particularly in consumer and SME banking, and strengthening our leading position
in the payments space. We will also improve cross-sell across all customer segments to cement our leadership position.
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2
Re-energise Hong Kong
In Hong Kong, our second-largest market, we are building on our position
as a leading bank. This includes strengthening the management team, and
improving our customer segmentation to provide targeted offerings to midcaps,
SMEs and affluent customers. We have moved quickly to capture share
in the offshore RMB market, and have created several innovative firsts in
this space.
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3
Rebalance geographic mix of our businesses
Outside of Singapore and Hong Kong, DBS’ key markets are China,
Indonesia, India and Taiwan. We have made good progress in growing our
business in these markets, and will continue to strengthen our franchise by
focusing on large corporates, mid-caps, SMEs and affluent consumers.
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4
Build a leading SME business
The centre of economic activity is shifting to Asia, fuelling the growth of
Asian SMEs. At DBS, we are focused on serving this segment well. Our
regional SME blueprint is currently being finalised, and will be rolled out
this year.
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5
Strengthen our wealth proposition
Asia is creating wealth faster than anywhere else in the world, and DBS’
ambition is to become a leading wealth manager in the region. A safe and
trusted bank, we specialise in providing Asian-centric solutions that are
designed to meet the full spectrum of wealth needs.
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6
Build out GTS and T&M capabilities across the region
To better serve our customers, DBS is
investing in our regional capabilities.
In particular, we are strengthening our
Global Transaction Services (GTS) and
Treasury & Markets (T&M) offering, so
as to widen the product set available to
our corporate and affluent clients
across Asia.
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7
Place customers at the heart of the DBS banking experience
DBS wants to become a bank which is
known for consistently delivering Asian
service. To become a customer-centric
organisation, we have launched a set
of distinctive DBS Asian service values
that will guide our actions. We are
also developing more customer-centric
processes and policies.
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8
Focus on management processes, people and culture
With DBS now operating in many
markets across Asia, we need to
be governed by a consistent set of
rules, policies and processes across
our different geographies. We have
put in place a regional management
framework to standardise the way we
manage our businesses. On the people
front, we are focused on grooming
talent and creating opportunities for
our people to move and grow within
the organisation.
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9
Strengthen technology and infrastructure platform
With DBS scaling up across Asia,
we recognise the need for a strong
technology and infrastructure platform
to undergird our business ambitions.
We are building a business-driven
technology roadmap, rolling out
standardised software applications
across the group, and enhancing the
availability of services to our customers.
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