Manulife Indonesia and Bank DBS Indonesia launch Manulife PRIME: life insurance innovation for liquid and valuable legacy planning | Bahasa

Indonesia.03 Jul 2025
Indonesia, 03 Jul 2025 - PT Asuransi Jiwa Manulife Indonesia (“Manulife Indonesia”), together with Bank DBS Indonesia, officially launched Manulife Protection Optimum Elite (Manulife PRIME), an innovative life protection solution designed to address people’s needs for ensuring the continuity of their life and increasing the value of their estate (wealth) while carefully maintaining its liquidity. This product is a tangible manifestation of Manulife Indonesia and Bank DBS Indonesia’s commitment to addressing the complexities of cross-generational financial planning more smartly and strategically.


The global wealth management landscape is undergoing a major transformation with the rise of a new generation of wealthy individuals. In 2024, the global wealth of high-net-worth individuals (HNWIs) increased by 4.2%, and the number of HNWIs grew by 2.6%. Additionally, it is estimated that Gen X, millennials, and Gen Z will inherit approximately USD 83.5 trillion in wealth by 2048– a phenomenon referred to as the great wealth transfer[1]. In Indonesia, the urgency of estate planning is indicated in Supreme Court of the Republic of Indonesia data, which shows there were over 22,000 inheritance disputes throughout 2024[2]. This situation highlighted the need for financial instruments that can clearly establish a mechanism for asset distribution. Manulife PRIME addresses this need by providing clarity on the distribution of the benefits through insurance contracts, thereby minimising the potential for conflict and accelerating the process of distributing inheritance to beneficiaries.


Manulife PRIME is more than just life and financial protection – it is a future-oriented inheritance solution. Designed to grow over time, this product offers increasing protection benefits, with the potential for increases from the initial sum insured. Policyholders can choose between two coverage periods: until the insured is 75 years old (Plan A) and 100 years old (Plan B). For coverage of up to 100 years of insured age, if the insured passes away after the 25th policy anniversary, the death benefit paid out can reach 200% of the sum insured. Additionally, customers can choose a coverage of up to 75 years of insured age and receive a maturity benefit of 150% of the sum insured. This flexibility not only provides financial peace of mind in old age but also ensures the value of the inheritance is protected from inflation or economic uncertainty.


“Manulife PRIME is the embodiment of our mission to make life decisions easier and more meaningful for our customers. By combining life protection, liquidity management, and currency flexibility in one product, we provide a strategic solution for managing and passing down financial stability in a way that is relevant to the needs of the times. This innovation represents our commitment to supporting our customers, ensuring their financial plans remain intact in the face of life’s uncertainties while continuing to maintain their long-term quality of life,” said Vice President Director & Deputy CEO at PT Asuransi Jiwa Manulife Indonesia Novita Rumngangun.


Bank DBS Indonesia, as a distribution partner, further enhances the added value of this product with a banking ecosystem that supports comprehensive wealth management solutions.


Consumer Banking Director PT Bank DBS Indonesia Melfrida Gultom explained that, “As a trusted partner for wealth management, Bank DBS Indonesia adopts a holistic approach that combines market expertise, technology, and a regional network in Asia. Through strategic collaborations, including the provision of insurance products for protection and legacy planning, we assist customers in building, managing and passing down wealth sustainably across generations.”


Manulife PRIME is designed to be inclusive and accessible, available to individuals from 30 days to 70 years old, with flexible premium payment options of 1, 3, or 5 years. Manulife also offers a premium financing option, i.e. a premium financing facility through Bank DBS Indonesia that allows customers to get optimal life protection and flexibility in financial planning. This product has a simple underwriting process so customers can more easily access coverage of up to IDR 5 billion or USD 500,000. These benefits make Manulife PRIME a product that is not only superior in terms of protection but also offers high flexibility in supporting long-term financial security management strategies.


For more information about Manulife PRIME products, please contact Manulife Indonesia Insurance Specialists at the nearest Bank DBS Indonesia branch in your city or visit Manulife Protection Optimum Elite (Manulife Prime) | Manulife Indonesia.


About Manulife


Manulife Financial Corporation is a leading international financial services provider that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife in Canada, Asia and Europe, and primarily as John Hancock in the United States, providing financial advice and insurance to individual, group and business clients. Through Manulife Wealth & Asset Management, we provide global investments, financial advice and retirement plans for individuals, institutions and pension fund members around the world. As of the end of 2024, we have more than 37,000 employees, over 109,000 agents and thousands of distribution partners, serving more than 36 million customers. We trade as ‘MFC’ on the Toronto, New York and Philippine stock exchanges and under ‘945’ in Hong Kong.


Not all offerings are available in all jurisdictions. For more information, please visit manulife.com.



About Manulife Indonesia


Established in 1985, PT Asuransi Jiwa Manulife Indonesia (Manulife Indonesia) is part of Manulife Financial Corporation, a Canadian financial services group that operates in Asia, Canada and the United States. Manulife Indonesia offers a wide range of financial services, including life insurance, accident and health insurance, as well as investment and pension plans to individual and corporate customers in Indonesia. Through a network of nearly 16,000 professional agents and employees spread across more than 50 sales offices, Manulife Indonesia serves approximately 2 million customers in Indonesia.


PT Asuransi Jiwa Manulife Indonesia is registered and supervised by the Financial Services Authority (OJK). For more information about Manulife Indonesia, follow us on Facebook, Twitter, Instagram, YouTube, or visit www.manulife.co.id.


About DBS


DBS is a leading financial services group in Asia with a presence in 19 markets. Headquartered and listed in Singapore, DBS is in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank's "AA-" and "Aa1" credit ratings are among the highest in the world.


Recognised for its global leadership, DBS has been named “World’s Best Bank” by Global Finance, “World’s Best Bank” by Euromoney and “Global Bank of the Year” by The Banker. The bank is at the forefront of leveraging digital technology to shape the future of banking, having been named “World’s Best Digital Bank” by Euromoney and the world’s “Most Innovative in Digital Banking” by The Banker. In addition, DBS has been accorded the “Safest Bank in Asia award by Global Finance for 16 consecutive years from 2009 to 2024.


DBS provides a full range of services in consumer, SME and corporate banking. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets.


Established in 1989 as part of the Singapore-based DBS Group, PT Bank DBS Indonesia (Bank DBS Indonesia) is one of the banks with the longest history in Asia. Currently operating 1 Head Office, 13 Branch Offices, 16 Assistant Offices and 4 Functional Offices and 3,011 active employees in 15 Major Cities in Indonesia, Bank DBS Indonesia provides comprehensive banking services that focus on the customer experience to 'Live more, Bank less'. We also see a purpose beyond banking and are committed to supporting our customers, employees, and the community towards a sustainable future. 


PT Bank DBS Indonesia is licensed and supervised by The Indonesian Financial Services Authority (OJK), and an insured member of Indonesia Deposit Insurance Corporation (LPS).


DBS is committed to building lasting relationships with customers, as it banks the Asian way. Through the DBS Foundation, the bank creates impact beyond banking by supporting businesses for impact: enterprises with a double bottom-line of profit and social and/or environmental impact. DBS Foundation also gives back to society in various ways, including equipping underserved communities with future-ready skills and helping them to build food resilience.


With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. For more information, please visit www.dbs.com.

Consumer Banking